Beginner’s Guide to User-Centered Web Design

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We hear a lot of people talking about UX, and it's a word that became popular when mobile devices became an everyday life thing.

But it actually stands for user experience, and that's something that has always existed. It's now trendy, but it stands for something that has always been important and will continue becoming only more and important.

In a world where there's millions of online businesses, blogs, social media accounts, and online presences in general, how do you stand out? How can you catch your audience's attention amid all the internet noise and distractions?

Through the experience you provide online: how you make your user feel, how easy they can navigate your presence, and how you connect with them. How you remind them that there's another person on the other side of the screen wanting to connect with them too.

Get ready to learn how to create that connection!

HI, I'M SARA!

Sara Obando (she/her) is the founder of Stargazed Studio, a designer and creative partner who guides purpose-driven small business owners through aligning their online presence with their expertise and goals. Her work blends web, brand, and user experience with education, supporting clients in making confident, mindful, and informed decisions that create sustainable growth.

Sara is an INFJ, enneagram 2w3, and Human Design Projector. She was born in Costa Rica, but currently lives in Utah, USA, where you can find her every Friday evening at home, eating pizza, watching SciFi while cuddling with her partner and doggie.

"Sara did an audit of my website, I had never had one and she was extremely professional and clear. She first explained to me how an audit of this type works, what she was going to do and how she was going to carry out the checks and evaluations of her.

After having done the audit, she shared with me a video in which she explains to me the parameters used, the tools that she used, and she points out the improvements and modifications that she should apply. Sara explains in such a clear and orderly way that even a person like me, who doesn't have much computer knowledge, can continue without getting lost. She was available to give me additional assistance should she need it.

The best thing is that she has not only told me what I have to improve, but she has taught me what to evaluate and how to know if it is functional or less. So I have learned something that I will be able to put into practice on future occasions with my websites. Thank you very much Sara!"

Isotta P.

Eatsperience Madrid
On our website audit process

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