Building a Mindful Brand Toolkit

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You've been working on your business, growing your online presence, and suddenly you realize you don't really know what you are doing. Or why you are doing it. Or when you stopped prioritizing certain things over other ones. Why are you trying out that strategy that you didn't like? And how come you no longer feel connected to what you are doing?

It's easy to lose track. There are so many distractions, so many gurus telling us to do this or that, and so many tasks on our to-do lists.

It's time we take some time to realign our purpose.

This course, Building a Mindful Brand Toolkit, will help you reconnect with your goals, your audience, and your purpose.

The course's goal? To create a brand that aligns with our purpose.

The results?

A brand that feels cohesive across different marketing channels.
A brand that represents your purpose and what you stand for.
A brand that flows seamlessly in front of your audience, so they can connect with you and understand your message.
A brand that won't just be a pretty thing, it will be the strategy to achieve your dreams and goals!

No worries, we've got you covered:

The introduction of this challenge will guide you to a free course that will fill in everything you need to know to start journaling for your business.

We include recommendations on how to pace yourself and keep yourself accountable so that you can see results from your mindful practices.

We include both personal prompts, for you to journal on, and discussion prompts, for you to talk about with others, so that you can engage different parts of your brain in the process, and learn what works for you best.

BONUS we created print-friendly worksheets you can use to journal if you don't have a journal yourself.

This challenge includes five prompts to help you realign different aspects of your brand, step by step. Each prompt includes the following:

A Lesson section, with a short explanation of the topic we are addressing and how it applies to you and your brand.

A Personal Prompts section, with questions for you to ponder for yourself. After thinking about them for a while (we recommend at least overnight) you can journal about it in whatever way works best for you: notebook, app, or audio recording. If you don't have a journal, you can download the print-friendly worksheets we added to this challenge, so you have a space to write freely, doodle, connect, highlight, etc.

A Discussion Prompts section, with more prompts for you to start conversations. This conversations will often prompt further things that you can consider, journal about, and just become aware of in general. It also helps you stay accountable, because it requires you to act beyond just this challenge, and results come from actions!
A Song recommendation, featuring one song per prompt that might help you concentrate, mediate, motivate, etc. I feature a different genre for each prompt, to expose you to different music and maybe help you find a new type of music to help you during your mind exploration practices.

HI, I'M SARA!

Sara Obando (she/her) is the founder of Stargazed Studio, a designer and creative partner who guides purpose-driven small business owners through aligning their online presence with their expertise and goals. Her work blends web, brand, and user experience with education, supporting clients in making confident, mindful, and informed decisions that create sustainable growth.

Sara is an INFJ, enneagram 2w3, and Human Design Projector. She was born in Costa Rica, but currently lives in Utah, USA, where you can find her every Friday evening at home, eating pizza, watching SciFi while cuddling with her partner and doggie.

I have always done journaling but never has it been more relevant than at this point in my life where I am striving to make my business grow at the same time I overcome obstacles caused by personal feelings and circumstances. I didn't really start using it effectively or doing it frequently enough until I did Sara's first toolkit. It works like magic! It keeps helping me push through when things overwhelm or block me. I learned to connect with myself by completing this toolkit and acquired a habit that is now part of my personal and business routine! I am telling you, I can't do without it!

Pamela Z.

The Lettering Spot

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