Connection Insight Toolki

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So you have a brand. It might be a logo, and you are using consistent colors and patterns. And maybe you've got your keywords, and you've got your brand goals. But are those really coming across?

How connected are you, as the person behind the brand, to those elements you are using to represent your business?

There's a deeper level to branding that is all about how others perceive your brand, and how it makes them feel. That's how you get to communicate who you are as a brand and as the person behind your brand.

And that's what this toolkit is all about!

Learn to create a brand around your lifestyle, so it represents what you really stand for.

We are living through a time where we have to determine what our priorities are, what we stand for, and how we can represent those values.

We have the power to use our brand to not just provide products and services that help others, but also live and work through our values, educate and share with others about the things we stand for, and make a difference.

When we align how we do business with our values, we are designing our brand lifestyle.

The goal is for you to...

Determine what type of long-term goals you want to have for your life and business.

Find values that are less generic and more true to how you want to live.

Learn to integrate you personal values into the experience you offer to your audience.

Create a brand lifestyle that aligns all these things together.

Know what your next steps look like and how to start working towards this alignment.

HI, I'M SARA!

Sara Obando (she/her) is the founder of Stargazed Studio, a designer and creative partner who guides purpose-driven small business owners through aligning their online presence with their expertise and goals. Her work blends web, brand, and user experience with education, supporting clients in making confident, mindful, and informed decisions that create sustainable growth.

Sara is an INFJ, enneagram 2w3, and Human Design Projector. She was born in Costa Rica, but currently lives in Utah, USA, where you can find her every Friday evening at home, eating pizza, watching SciFi while cuddling with her partner and doggie.

I was gifted this course back in January 2022 and have only now taken and completed it. It was divine timing! Only yesterday did I create a clear plan around my business and what I want to offer. During the previous year, I took a deep dive into my Human Design and learnt a lot about me. Today, with this course, I was able to get a feeling for my new life, my new business, choose the colours, the messages. It was so helpful, thank you! I am now clear on how I want the people to feel around me and my business and during the journaling process in prompt 1, I wrote down a huge vision that makes me feel so excited and happy. Thanks to this course, I now have a clear vision and plan at hand and I am so looking forward to setting it all up! :D

Annika H.

On her experience with this toolkit

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